Check this project out- it explores the use of the 'name' as a 'readymade'...
parallel worlds- parallel identities?
http://www.aksioma.org/name/
NAME Readymade is a "Name changing” gesture perpetrated by three Slovenian artists who, in 2007 officially changed their names to the Slovenia’s economic-liberal, conservative prime minister at the time, Janez Janša.
All three of the Janez Janšas’ private and public affairs, their performances, writings and exhibitions – in a word, their entire lives – have been conducted under this name ever since. Janez Janša works through a series of artistic, political, administrative and mediatic actions performed by himself together with Janez Jansa and Janez Jansa. Works exhibited in this show (valid ID cards, passports, credit and bank cards, driving licences, birth and marriage certificates, and so on) are generated by the reality itself.
NAME Readymade - THE EXHIBITION
Curator: Zdenka Badovinac
Name as Readymade
An interview with Janez Janša, Janez Janša and Janez Janša by Lev Kreft
NAME Readymade - THE BOOK
Museum of Modern Art Ljubljana, Oct. 2008
